12th International Week „Internet Communication Management”

8-11th May 2023





No Course Course Outline

Emerging Technologies for Cybersecurity (ETC) – Dr Galia Marinova, dr Giorgi Iashvili, dr Blaž Rodič
Master level

The course is for Master level students.

Emerging technologies are technologies whose development, practical applications, and implementation are still largely unrealized. These technologies are constantly under development, because of new opportunities. During the course, teacher will focus on agent technology applications for business and management. The first part of this course presents the conceptualization and modelling the software agents using Anylogic programming tools. The second part provides knowledge on the risks and solutions for risk mitigation in cybersecurity. Teachers present knowledge on 5G, 6G, nano- and quantum technologies. Security standards will also be discussed. The last part of this course concerns penetration testing techniques; Teacher demonstrates modern approaches of penetration testing, as well as the relevant web systems-oriented attacks and protection mechanisms;

2 2. STEM Education (STEME) – Dr Sherine Elasmar, Dr Ildiko Perjesi-HamoriMaster level The course is for Master level students.

The term “STEM education” refers to teaching and learning in the fields of science, technology, engineering, and mathematics. It typically includes educational activities across all grade levels in both formal (e.g. classrooms) and informal (e.g., afterschool programs) settings. This course consists of two parts, participation in all two parts is mandatory to get the final assignment. The first part is to understandably explain the fundamentals of data science methods, including information retrieval, the importance of Artificial Intelligence, and knowledge engineering. Students have the opportunity to capture current intelligent research and analyze case studies. The second part is strictly on an interactive learning platform for STEM education. Mobius is this learning platform for creating and managing online STEM courses. Providing lessons, assessments and interactive learning activities, it unfolds the potential for the STEM student to acquire knowledge at a guided, self-defined pace. After finishing the course, the participants will be able to create questions, answers, and assessments.

3 3. Storytelling in Brand Marketing (SBM) – Dr Iria Paz Gil, Dr Mario Rajas Fernandez
Bachelor level
This course’s objective is to familiarize oneself with the use of storytelling in brand management and marketing. With the customer journey understanding, students will learn to use communication tools to build a consistent brand identity outside and inside the company. This course is taught by two teachers from Rey Juan Carlos University (Spain), experts in communication and marketing applying consumer neuroscience insights. This course emphasizes the issue of storytelling as a social and cultural activity of sharing stories, sometimes with certain improvisation and embellishment. Narratives are shared as a means of entertainment, education, cultural preservation, and instilling moral values. This course focuses on storytelling in business, as this techniques is used in various settings.
4 Data Science for Business and Economics (DSBE) – Dr Sachin Deshmukh, Dr Errol Francke
Bachelor level
This interdisciplinary course aims to enable students from various qualifications and academic interests, to gain an understanding of the data science techniques and tools used to analyse Human Digital Interaction data and be able to apply these techniques to real-world data sets and problems. In the second part of this course, students shall learn to apply machine learning algorithms to business data to extract meaningful insights. The course covers application of Data Science analytical methods in business and in macroeconomics.
5 5. Information Technology for Financial Management (ITFM) – Dr Rania Pasha, dr Blerina Zanaj
Bachelor level
Information Technology for Finance Management is known as Fintech and refers to firms using new technologies to compete with traditional financial methods in the delivery of financial services. Artificial intelligence, blockchain, cloud computing, and big data are regarded as key areas of Fintech. Financial companies are trying to enhance the usage of financial services because of the competitive advantage through the information technology. The course aims to equip students with knowledge about Fintech and classify the types of Fintech innovations.
As an introduction to this course, teachers tell about the different process models for information system development where the framework activities are followed in parallel, sequence or a combination of both. The modelling type followed has their advantages and disadvantages but mainly it is chosen based on the type of information system that the group will develop.
6 6. Ambient Marketing (AM) – Dr Shalini Bariar, Anara Bektazinova
Bachelor level
Ambient Marketing includes various forms of non-standard marketing, such as virus marketing, trend setting, Internet marketing, buzz marketing, emailing, and marketing games. During the course, students will learn and understand the concepts of Ambient Marketing. Teacher will pay attention to the creativity process in marketing, creating skills, and demonstration of the creative plan. Teacher particularly will focus on guerilla marketing, event marketing and ambient marketing. There will be provided a lot of particular topics, activities, tasks, techniques and inspirations how to work and how developing both, common aims and also creativity of students. During the second part of this course, teachers will focus on Social Media Marketing on Instagram. Students will be able to learn a new profession – SMM manager, study promotion on Instagram.
7 Society 5.0 Modelling (S5M) – dr Monika Yukie Kuwahara, Hsien-Hsiu Sheryl Chen
Bachelor level
This course concerns digitalization and its impact on business models that has been growing exponentially in recent years. The objective of this course is to present the challenges that we have before us and how all this can affect business models and a 5.0 society that is increasingly impersonal and dependent on digital solutions. The course’s goal is to reflect on the influence of information technologies on challenges for women and young people. The specific goals include clarifying the concepts of the Information Society, the sociability changes, and reflect on the impacts on the labor market, and on the capacity to aspire. This course will introduce the concepts of Society 5.0 and Sustainable Development Goals (SDGs), and participants will understand the goals of SDGs when applying data science for profit through case studies.
8 Cross Culture e-Communication (CCC) – Dr Habte Woldu, Dr Mario Nicoliello
Bachelor level
The course consists of two modules, which objectives are as follows: The first part, using various cultural frameworks and theories, focuses on comparative analysis of cross-country cultural values. The course familiarizes students with science-based anthropological cultural tools that are used to measure the cultural value changes of individuals and societies. Through theoretical and empirical analysis, students will be able to determine whether the cultural value changes across nations, organizations, and groups are diverging or converging. Students will also be engaged in research projects, which require the application of theories and survey-based quantitative analysis. Upon completion of the course, students will be equipped with the knowledge that helps them recognize how the cultural background of employees and managers shapes the behavior of organizations, and develop critical skills for conducting effective negotiation and building synergy in a multicultural business environment. The second part covers an introduction to the use of Internet as a way of communication inside e- sport sector.
9 9. Intercultural Management and Network Cooperation (IMNC) – Dr Jozef Orgonas, Dr Pierre Chemarin
Bachelor level
The course consists of two parts, which are in general connected with economics and management. Therefore, the objective of the first part is presentation and discussion on conceptualization and development of franchising networks. The second part of this course is strictly combined with intercultural management. The intercultural management is a discipline that studies management across different cultures and social groups, or how culture affects management. It describes a wide range of business processes and problems that naturally appear within an organizations or social context made up of individuals from various religious, social, ethnic, and educational backgrounds. Therefore, intercultural management seeks to understand how people from different countries and cultures can cooperate and work in networks. The goal is mutual adaptation between various distinct cultures.
10 Digital Transformation of Project Management (DTPM) – Dr Angela Fajsi, Dr Slobodan Moraca
Bachelor level
The course consists of two interconnected parts. Therefore, for the final assignment, student should participate in both modules. The first part is to inform and educate students on how to manage quality in a project-oriented organization of a new age. The Quality 4.0 concepts are to be discussed to reveal new possibilities of Industry 4.0 technologies application for the project management as well as for the total quality management (TQM). The second part of the course is to inform and educate students on how to understand and manage a digital transformation of projects and what are various actors’ expectations concerning the project development.

Teachers presentation

  1. Dr Galia Marinova, Technical University, Sofia, Bulgaria
  2. Dr Giorgi Iashvili, Caucasus University, Tbilisi, Georgia
  3. dr Blaż Rodić, Faculty of Information Studies, University in Novo Mesto, Novo Mesto, Slovenia
  4. dr Sherine Elasmar, Faculty of Computer and Information Sciences, Ain Shams University, Cairo, Egypt
  5. Dr Ildiko Perjesi-Hamori, University of Pecs, Faculty of Engineering and Information Technology, Pecs, Hungary
  6. Dr Sachin Deshmukh, VES Business School, India
  7. Dr Errol Francke, Cape Peninsula University of Technology, Cape Town, South Africa
  8. Dr Rania Pasha, The British University in Egypt, Cairo, Egypt
  9. Dr Blerina Zanaj, Department of Mathematics and Informatics, Agriculture University, Tirana, Albania
  10. Dr Shalini Bariar, Vivekanad Education Society Institute of Management, India
  11. Anara Bektazinova, Toraighyrov University, Pavlodar, Kazakhstan
  12. Hsien-Hsiu Sheryl Chen, Department of Information Management, Da-Yeh University, Taiwan
  13. Dr Monika Yukie Kuwahara, Federal University of ABC (UFABC), São Paulo, Brazil
  14. Dr Habte Woldu, Jindal School of Management, University of Texas at Dallas, Dallas, USA
  15. Dr Mario Nicoliello, University of Brescia, Italy
  16. Dr Iria Paz Gil, Rey Juan Carlos University, Madrid, Spain
  17. Dr Mario Rajas Fernandez, Rey Juan Carlos University, Madrid, Spain
  18. Dr Jozef Orgonas, University of Economics in Brastislava, Bratislava, Slovakia
  19. Dr Pierre Chemarin, Universite Savoie Mont Blanc – Departement GACO IUT de Chambery, Le Bourget-du_Lac, France
  20. Dr Slobodan Moraca, University of Novi Sad, Faculty of Technical Sciences, Republic of Serbia
  21. Dr Angela Fajsi, University of Novi Sad, Faculty of Technical Sciences, Republic of Serbia