13th International Week „Internet Communication Management”

6-10th May 2024





No Course Course Outline

1. Cybersecurity and green Information Communication Technology (ICT)
Master level

The course is for Master level students.

The aim of the course is to introduce to discussions on the challenges for Cybersecurity connected with the emerging technologies, i.e., Internet of Things, Cyber Physical Systems, Cryptocurrencies, Industry 4.0, Artificial Intelligence, Quantum Computing, and Nanotechnologies.

The issues of the green ICT (Information Communication Technology) and its connection with Cybersecurity will also be discussed and presented by examples. Standards and tools for cybersecurity will be presented and students will have an opportunity to verify the software tool usage.

Students will have to develop and present their individual project on the Green ICT application.

Course content: Challenges for Cybersecurity – IoT, Cyberphysical system, Cryptocurrencies, Industry 4.0, AI; Quantum Computing; Nanotechnologies application; Green ICT and Cybersecurity issues ; Role of true/pseudo/quantum random bit and number generators in cybersecurity; Hardware security and Cyber City project; Web Hosting server security.

2 2. Sustainable Development and Integrated Reporting –  Master level The course is for Master level students.

This course aims to foster the development of solid knowledge on the principles of the functioning of the business reporting system, as well as on reporting the data on the sustainable development of business organization and reported data visualization. Particular focus will be placed on new forms of voluntary reporting, analyzing the software tools, which support the business communication and analysis result presentation in an integrated manner.

During the course, students have an opportunity to learn the ways in which business organizations can rethink their management processes, software tools and reporting solutions, as they strive for both competitiveness and growth while contributing to the achievement of the sustainable development goals (SDGs) and long-term value creation. The 17 SDGs have been defined by the United Nations to emphasize global priorities and aspirations for 2030, and governments worldwide have already agreed on these goals. In order to approach them practically, private and public organizations have to contribute to make SDGs happen by identifying and executing sustainable strategies and business models.

The second part of this course covers presentations and discussions on the starting business and managing business succession in privately-held firms. Teachers present entrepreneurial opportunities, product-market fit issues, lean start-ups, business succession and typical business routes.

3 3. Smart City and Place Marketing
Bachelor level
 In this course teachers focus on presentation of the following topics: the main concepts, approaches, technologies, and applications of the Internet of Things (IoT); an overview of the current state of the art, and the forecast of future developments in the area of Smart City; the relationship between Smart City and territorial marketing; explaining that intelligent positioning can favor a territorial marketing strategy.

Beyond that, the course will cover discussion on ethical theories in the Smart City context, and provide suggestions on how to improve the situation. Teachers will provide lectures on AI for business and services, as well as on Data Science and Data Governance in the Smart City.

Later, they will present new trends in place marketing. They will talk about intermunicipal cooperation as well as about the Internet of Things in the city to connect people and objects at any time, from anywhere, using standard networks and protocols to access innovative smart services, about sensors in urban space and gathering information, and about Cloud Computing for Smart City.

4 4. Project Management Selected Issues
Bachelor level
Main objectives of the course are as follows: to teach students on contemporary leadership skills necessary for managing dynamic and innovative teams in projects and in business organizations. The course will focus on understanding leadership in the context of rapid technological and societal changes, emphasizing adaptive leadership strategies, team dynamics, and change management. Teacher will speak about the feasibility analysis and what it means for business development.

The aim is to introduce a practical way for project evaluation, which exposes students to Economic, Market and Financial analysis. The key issues in the course content are as follows: Introduction to Modern Leadership Challenges; Adaptive Leadership, Managing Team Dynamics; Change Management and Innovation, Emotional Intelligence in Leadership, Leadership Ethics and Corporate Social Responsibility, Project development process, Market and economic analysis; Financial projects and evaluation of different financing criteria, Project appraisal and decision making. The course is recommended for students, who already had or had no similar course, because teachers will present their original approach.

5 5. Creative Skills Development for Business Communication
Bachelor level
This course’s aim is to develop the necessary understanding of students’ personal and professional strengths and weaknesses; and enhance students’ awareness of their performance key competencies in light of today’s market employability skills. Students will learn different forms of creativity, important in marketing and business communication. Lecturers focus on various topics, activities, tasks, and techniques on how to develop creativity of business people.

Course content includes the following topics: Communication Skills; Public Speaking and Presentation Skills; Self-Awareness and Self-Disclosure; Conflict Management; Creativity Orientation, Application of Creativity in Business Organizations; The Role of Thinking in Creativity, A Case Study in Creativity; Writing and Developing Creative Lessons; Out-of-the-box Thinking and Tests of Creativity.

6 6. Circular Economy Diversity Issues
Bachelor level
During the course, students will learn about sustainability, sustainable development of organizations and regions, as well as on circular economy development. The principles of the circular economy are well implemented in selected countries, e.g., India. The circular economy is a model of production and consumption, which involves sharing, leasing, reusing, repairing, refurbishing and recycling existing materials and products as long as possible. In this way, people save natural resources and water, and reduce to a minimum the waste emissions.

The course content covers the following topics: Introduction to Circular Economy & its varied dimensions; Understanding Triple Bottom Line as a solution for sustainable development; Discussion on Triple Bottom Line Canvas Luxury and masstige fashion brands linkage with high waste generation; Discussion on a masstige fashion brand – love & hate relationship in the context of environmental concerns; Case Study discussion on circular economy approach in luxury fashion; and discussion on the Second-hand luxury: A solution for sustainable approach through the lens of circular economy.

7 7. Information Security Management Systems
Bachelor level
Main objective of the course is to provide knowledge on Information Security Management Systems (ISMSs), on the key concepts, standards, and practical insights for implementing and managing an effective ISMS within an organization. The course aims to equip learners with the knowledge to contribute to their organization’s information security practices and understand the importance of compliance and risk management. In the second part of this course, teachers will speak about the Internet of Things and its particular applications.

The course content covers the following modules: Introduction to ISMS: Overview of ISMS; Importance in the Modern Business Environment; Basic Principles of Information Security; Key Components of ISMS: Risk Management Process; Security Policies and Asset Management; Human Resources Security; Physical and Environmental Security; ISMS Standards; Implementing ISMS: Planning and Risk Assessment; Developing and Implementing ISMS Policies; Case Study: Successful ISMS Implementation; Best Practices and Strategies for Overcoming Challenges; Maintaining and Improving ISMS; Emerging Trends in Information Security.

8 8. E-Communication and Social Networking
Bachelor level
This course consists of two parts. The first part concerns issues connected with business communication, particularly electronic communication (e-communication) as well as the social networking issues. Hence, that part is to enhance the ability of students to use social networking to create brand awareness, promote content, engage with customers, generate leads and perform market research. In the second part, teachers particularly will focus on promoting inclusions; on accessibility and technology for disability, and teaching students to stay with disabled people.

The first part of this course covers issues connected with social networking, i.e., Social networking as a marketing tool; How to integrate social networking in business models; Designing social networking market strategy; Measuring the effectiveness of social networking in marketing. The second part covers the following modules: Basic concepts for three main thematic areas: disability and inclusion; accessibility, usability and universal design; assistive and mainstream technologies. Technology solutions, aids and adaptations for the accessibility of living environments (built and natural) in relation to the various types of disabilities (motor, visual, auditory, intellectual and autism spectrum disorders).

9 9. Data-driven Decision Making with Python
Bachelor level
Data science is a very important topic for the companies nowadays, supporting the data-driven decision making for a worldwide competitive scenario. Among the tools and techniques for developing data science, the Python programming language provides features and methods suitable for data-driven analysis. Concerning this scenario, the objectives of the course are to provide the student a competence of: Comprehend the fundamentals of data science and data-driven decision making; Comprehend the basic principles of Python programming language in order to deploy applications for decision-making dashboards.

The students will learn basic skills in the following areas:Install and configure the implementation environment for Python; Proposing strategies for Python usage on data science; Developing and deploying techniques for Python applications; Analyzing and criticizing the data-driven decision-making development for business scenarios; Fundamentals of data science; Fundamentals of data-driven decision making; Business problems and data science solutions; Data mining process; Fundamentals of Python programming language; Installation and configuration; Programming structures basic principles; Development techniques and methodologies; Basics libraries for Python data science; Fundamentals of NumPy; Fundamentals of Pandas; Fundamentals of Matplotlib.

10 10. Media Digital Transformation
Bachelor level
The course aims to give the students a comprehensive understanding of Internet of Things (IoT), sensors systems, and Artificial Intelligence (AI) Supported IoT, as well as on e-sport communication. Students will be introduced to architecture, standards of control, and applications of those technologies, which are fundamental for digital transformation of business organizations as well as regions. The course will also explore the different application areas of IoT and sensor networks such as Environmental Monitoring, Healthcare, Smart Homes, Precision Agriculture, and Security & Surveillance. By the end of this course, students will be familiar with the core skills, the considerations involved, and the design process required to build a connected system.

Students will learn about the Open ChatGPT, Bing, Bard, as well as cultivating emotional intelligence through video observation. The course consists of three parts. The first part covers introduction to digital transformation of media because of new Information Communication Technology (ICT) solutions’ implementation. The topics presented during the lecture are as follows: Introduction to IoT and Sensor Systems, defining Sensors, Actuators and Microcontrollers, presentation of Architectures and Standards for IoT Systems, presentation of IoT Connectivity Technologies as well as IoT Protocols. Next, the teacher presents various applications of the new ICTs in business ecosystems. The second part covers discussion on application of e-sport. And the last third part will focus on streaming data analytics, data governance, and application of Business Intelligence system for decision-making.

13th International Week teachers

  1. Dr Galia Marinova, Technical University in Sofia, Bulgaria; Dr Jiri Balej, Mendel University in Brno, Czech Republic
  2. Dr Natalia Aversano, University of Salerno, Fisciano, Italy; Dr Alexander Poschl, HTW Saar, University of Applied Science, Saarland, Saarbruecken, Germany
  3. Dr Sara Brito Filipe, Instituto Politecnico de Castelo Branco, Portugal; Dr Marta Felix, Instituto Politecnico de Castelo Branco, Portugal;  Dr Georges Badr, Universite de Saint Esprit Kaslik (USEK) Libanon
  4. Dr Dalia Ahmed El Mosallamy, The British University in Egypt, Cairo, Egypt; Dr Gulshen Bayramova, Baku Business University, Azerbaijan
  5. Dr Shalini Bariar, Vivekanad Education Society Institute of Management, Mumbai, India; Dr Shereen Fathy Zeineldin Elfekey, The British University in Egypt, Cairo, Egypt; dr Eric Bindah, University of Mauritius, Republic of Mauritius
  6. Dr Swati Singh, Vivekanad Education Society Institute of Management, Mumbai, India; dr Milica Muhadinovic, University of Montenegro, Podgorica, Montenegro
  7. Dr Cesar Lezcano Villanueva, Universidad Nacional de Asuncion, Asuncion, Paraguay; Dr Kavi Kumar Khedo, University of Mauritius, Mauritius
  8. Dr Madiha Refaat Hamed Metawie, The British University in Egypt, Cairo, Egypt; dr Nicole Bianquin, University of Bergamo, Italy; dr Mabel Giraldo, University of Bergamo, Italy
  9. Dr Ildeberto Rodello, University of Sao Paulo (FEARP), Brazil; Dr Chafic Saliba, Faculty of Arts and Sciences, Universite de Saint Esprit Kaslik (USEK) Libanon
  10. Dr Blerta Leka Mocka,Agriculture University of Tirana; dr Anton Vorina, Higher Vocational College Slovenj Gradec, Slovenia; dr Mario Nicoliello, University of Brescia, Italy